Tag Archives: Packaging

Flipkart and its Bomb/Earthquake/Apocalypse resistant packaging

12 Jan

I love Flipkart.

I have bought around 20 books from them over the past year and have another 70-80 lined up on my wishlist.

Their service is fantastic and they really follow the oft stated and almost never followed rule of customer delight

“Under-Promise and Over-Deliver”

 

They still have a few issues with how they run things. I sent them an email detailing all of them. Never got a reply. Wasn’t really happy about that.

But this post if not about the other issues.

It’s about their famed packaging. And while I appreciate the effort, I don’t like the end result.

I don’t know where they picked it up from and who thought of it, but I have a few major issues with it.

1. It’s really difficult to open it up/unpack it. I don’t relish wrestling with the book when all I want to do is to smell the fresh pages.

2. What purpose does it solve? I am sure it comes in contact with some not-so-gentle hands and machinery. But this isn’t really a 120 year old bone china tea set that I am trying to courier over the Atlantic.

3. You are ruining the environment!

 
I am sure there are tons of people who are extremely happy about their books being ‘Bomb/Earthquake/Apocalypse/Mother-in-law Resistant’. But could you do me a favor and send me lesser cardboard on my book. If you can’t do that for everyone (understandable) a little tick box could help us indicate the amount of packaging we want.

And could you get me in touch with your packaging & warehousing guys? I need to get my bomb shelter padded up for end 2012.